Can I see reports for what journalists are viewing in Lookatmedia™?
Yes. You set up your Lookatmedia™ centre with its own Google Analytics account and the solution automatically generates reports at the Admin level that shows engagement stats by volume and content.
How do I get journalists to save the date of an event in their calendars?
When you create an event in Lookatmedia™, you add the date, name, and a brief description of your event. Journalists need simply to click on the ‘Click here to save the date’ to add the event directly to their calendars.
Can I use Lookatmedia™ to push news, alerts, and updates to journalists directly?
Yes. Lookatmedia™ contains a feature that allows you to push breaking news, alters and updates directly into to the hands of individual journalists, with links to content in your media centre. This feature is the next step beyond email.